Writing Task 2: Essay on celebrity endorsements

Writing task 2

You should spend 40 minutes on this task.

Write about the following topic:

It is common these days to see celebrities advertising different products.

Do the advantages of this development outweigh the disadvantages?

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.

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Sample Answer

Celebrity endorsement has become quite popular. Even mediocre brands are following this trend for promoting or launching a product. Certainly, product endorsement is a traditional and highly effective marketing strategy to spread brand awareness. Nonetheless, it also bears certain risks as well. In this essay I will discuss both advantages and disadvantages of celebrity branding.

To begin with the advantages of celebrities advertising for different companies, building trust is the main positive. A large number of people consider these celebrities as their role model and trust them. Therefore, they find a product authentic and acceptable if their favorite celebrity is advertising it. Furthermore, it becomes easier for the people to remember or recall the advertisement if a famous personality promotes it .

Looking at the other side of the argument, the predominant disadvantage is the cost involved in this promotional activity. Companies which are  able to spend a huge amount of money on advertisements care the biggest beneficiaries of this practice. On the other hand, financially incapacitated  companies cannot sign a celebrity to promote their brands. Hence, in spite of making quality products their business suffers. Sometimes, such marketing practices can adversely affect the goodwill of a company. I mean to say that negative publicity of the celebrity has a direct impact on the revenue of the company. Declining stardom of a public figure can bring a substantial drop in company’s overall sales.

Concluding both the sides, celebrity endorsement is indeed a powerful marketing strategy. It helps in market expansion. Moreover, it can  positively affect the perception and purchase intentions of the customers. I believe, the benefits in terms of trust and reliability outweigh any drawbacks.

 

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

Writing Task 2: Children using tablets and smartphones

Writing task 2

You should spend 40 minutes on this task.

Write about the following topic:

Nowadays, parents are allowing their children to use tablets and smartphones to enhance learning.

Do the advantages of this development outweigh the disadvantages?

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.
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Sample Answer

In the past few years, modern technology has become accessible to society at large. More and more parents are relying on computers and laptops to make their children learn new things. In this essay, I will discuss both merits and demerits of using technology for learning.

Let’s begin by looking at the advantages of using tablets and smartphones. The main positive is that it supports social interaction and enhances communication skills. In other words, children can easily connect with their family and friends. Moreover, due to their advanced features, compact devices like mobile phones have become more than just a calling device. They can be used for entertainment and learning as well. Children get the chance to learn through various educational applications. Furthermore, playing games on smartphones, increases their mental stimulation and concentration.

Turning to the other side of the argument, excessive use of electronic devices makes children devoid of physical activity. It not only hampers their personal growth but also physical development. Another issue is that, children prefer isolation and become addicted to these devices. As a result, it adversely affects their interpersonal as well as social skills.

Considering both the sides, we can conclude that balance is the key. Although, smartphones and tablets have multiple benefits, reading and other physical exercises are also necessary for children’s overall development. I believe, the educational benefits of using electronic devices outweigh any drawbacks.

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

Writing Task 2: History Versus Science Subjects

Writing task 2

You should spend 40 minutes on this task.

Write about the following topic:

Some people say History is one of the most important school subjects. Other people think that, in today’s world, subjects like Science and Technology are more important than History.
Discuss both the views and give your opinion.

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.
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Sample Answer

Primary education has always played a major role in building the foundation of knowledge. Students study various subjects to enhance their understanding about different areas of life. History is one of them, which provides us knowledge about our past. Some people believe that history must be taught in the primary schools, whereas, other think that the priority should be given to the subjects like Science and Technology. I will discuss about both the views in my essay.

On one hand, this subject is essential to learn about the evolution of societies and causes of change. Moreover, we also get to know about different cultures and dynasties prevalent worldwide. History compiles real life stories which further motivate many people. It also educates us about the causes of sufferings we had in the past. This knowledge can help us avoid those mistakes in the future. We generally believe that one must not dwell on the past rather should focus on the present and future. But the roots of the present and future are always linked to the past. Hence, we cannot ignore the importance of knowing about the past to create a better future.

Certainly, history is beneficial to mankind. Nevertheless, the absence of its practical applications in today’s contemporary world has affected its popularity. Cramming dates and years of the past incidents kills the creativity of the learner. Today’s generation is focusing more on technological innovations for future developments. For that reason, subjects like history do not fit into the current education system. In addition, teachers use conventional methodology to teach History. Consequently, the subject becomes boring and less participative.

To conclude, students often question the relevance of having a history class in the schools. But they do not understand the intensity of change this subject can bring to our lives. Every subject has its relevance and contribution in our lives. Even though, in the age of robots, it is essential to study science based subjects, in my opinion, the information about our culture and origin is equally important.

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

Writing Task 2: Essay- Hosting International sports events(both the views)

Writing task 2 ESSAY- HOSTING INTERNATIONAL SPORTS EVENTS(BOTH THE VIEWS)

You should spend 40 minutes on this task.

Write about the following topic:

‘Some people believe that hosting International sports events is highly beneficial, whereas others think it is create problems to the host country’

Discuss both the views.

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.
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Sample Answer

Nowadays, many countries are organising mega sports events to improve its economic growth. Some people favours the concept of hosting international sports event by a country, whereas, others believe it is just a waste of time and money. There are valid opinions to weigh both the sides of the discussion, which I will consider in the following paragraphs.

On one hand, it helps in providing an astounding improvement in the infrastructure of the city where the event is being organised. It also builds reputation and dignity of the host country all over the world. Then, it encourages tourism and creates bright avenues of employment. Moreover, the host country also earns very high revenue by selling tickets of the event. Eventually, arranging international sports events boost the economy of the host country.

On the other hand, such mega events adversely affect daily life of the citizens. Government spends huge amount of money in building temporary infrastructure to provide basic amenities and security to the visitors. Moreover, government further recovers this amount from the residents of the country in the form of direct and indirect taxes.By any chance, if the event does not happen smoothly, it brings blemishes to the prestige of the host country.

Overall, I think, in recent years the people’s perception and attitudes have completely changed. Earlier sports industry was least preferred and underrated. But now, due to heavy investments and higher returns, it has become the most lucrative and desirable sector worldwide. Different communities worldwide have started giving respect and recognition to sports and the players as well. Therefore, in order to bring name and fame along with some financial benefits, hosting international events is profitable and acceptable.

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

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