Success in business can be assured if you have great marketing and promotion. To what extent do you agree or disagree?
We are living in an era which is marked by digital revolution. From the daily routines to business digital world has impacted everything. With this change, some people believe that for a business to be successful, it must have excellent marketing and promotion. In my opinion, advertising is always the second most important thing, primary being focusing on the main product/ service.
Marketing a business has great benefits. Firstly, a large group of people get to know about it. Obviously, the more the awareness, more will be your customers. Secondly, it brings customers on the right side. A customer is able to make more knowledge able guess of the product after seeing an advertisement. Thirdly, a market space gets created for the business. For instance, when android phones came, they were not the utmost priority of everyone. It was because of their promotion that they got noticed and their need was felt.
However, simply having promoted a product is not enough. One surely gets to know about the business but after a certain time, it all depends on how good the product/service is. Even more, if the marketing team promotes a product in a way that is different from the actual product, it leads to distrust among consumers about the business.
Overall, in my opinion, we as individuals are quick to make decisions and the marketing of a product surely plays a very important role. However, it is not the only deciding factor. The final success of a business depends both on the efficiency of product and its marketing.
Directors and managers of organizations are often older people. Some people say that it is better for younger people to be leaders.
To what extent do you agree/disagree?
Write at least 250 words.
A generation ago, the big organizations of the countries were run by old people, the ones regarded as the experienced. However, with coming times, new ventures are getting established by younger people. With this, there are two opinions formed, some believe that an organization is better to run by older people because of their experience, however, others believe that younger people bring with them dynamism that is required for taking the organization to higher levels. I believe, what matters is the passion and the vision to take the company to newer heights.
Young people running a company bring with them great benefits. Firstly, they are more up-to-date and in touch with the modern world. This brings an added advantage to the organization in terms that they replace the more redundant work with the new better technologies. Secondly, they are often more dynamic and forward-thinking which makes them open to new ideas. Thirdly, leadership demands strength, both mentally and physically. Young leaders are often more fitter than their older counter parts making them a better choice for the role of a leader.
However, older generation has their own advantages. Firstly, with age comes experience which is very critical for the job of a leader. Even more, older people have more authority which is needed to manage and lead people. Secondly, the job of a leader is that of responsibility and this sense of responsibility is more often found in the older counterparts.
Overall, age is just a number. A leader is a person who has a vision and can lead a team. Both young and old people bring with them their benefits to the organization, however,in the end it is the passion to work that makes the company successful.
Writing task 2: You should spend 40 minutes on this task. Write at least 250 words. Write about the following topic:
Food travels thousands of miles from farmers to consumers. Some people think that it would be better for our environment and economy if people consumed locally produced foods.
To what extent do the advantages of this would outweigh the disadvantages?
Give reasons for your answer and include any relevant example from your own knowledge or experience.
Due to modernisation and globalisation, people in different countries are able to enjoy varieties of foods in all seasons. This further makes a country or a region to focus on producing the best with the available resources in given climatic conditions.
Foods travel from local farmers to ultimate consumers and have to go through various stages to be sold in national or international markets. These stages may involve bulk-buying, processing, storing and packaging etc. It not only leads to increase in price of the food but also reduces its nutritional value. It has an adverse impact on our environment too. In order to avoid such problems, consumers can directly buy fresh and tasty foods from the local producers at reasonable prices.
Consuming locally produced foods also helps in controlling over-production and wastage of natural resources as there is no need to buy the food in bulk for the future storage. In addition, we can indirectly contribute in the growth of small and medium sized enterprises in every region. This will further boost the economic development of a country.
On the other hand, due to geographical and climatic reasons, all types of foods cannot be produced at one place. If we only buy goods from local farmers, we will not be able to enjoy varieties of foods throughout the year. Therefore, transporting food is the most viable option to cater to the needs of different regions.
So, in my opinion, we must try to consume the foods which are easily available locally but for enjoying the variety of foods throughout the year at a reasonable price, we have to buy foods from other regions as well. (274 Words)
IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087
IELTS Writing Task # Essay
Some people think that teenagers should follow the example of older people. Others think that it is natural for teenagers to challenge what older people say.
Discuss both views and give your opinion.
Teenage is the phrase of responsibility and autonomy, and whether or not teenagers should follow the canonical ways of their past generation is an arguable topic. Some conservative people of society believe that adolescents must follow the advice of older people while the teenagers can have opposing views. In this essay, I would shed light on both the notions and give my point of view.
A majority of people hold that knowledge and prudence that our elderly parents or grandparents possess is more trustful. Elders are old for a reason and their wisdom, experience and judgment can be advantageous for the teenagers. Moreover, they have an insight into issues that would not have been considered otherwise. For example, the homemade remedies that we commonly use nowadays were invented by our ancestors such as various skin care or cold remedies.
On the other hand, though youngsters must respect their elders, some consider their opinions to be outdated as their information and wisdom are not relevant in today’s era of science and technology. Furthermore, many elderly people were against equal rights, homosexuality and believed in patriarchy which is not applicable in a modern world. Considering this we may argue that challenging old ways of life and belief is somewhat essential.
In a nutshell, youngsters should consult their elders when taking various decisions as they have a different approach to life which can make everyone’s life easier. However, there are some choices that teenagers should take independently without entirely relying on elders.
IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087