Writing Task 2: Essay on celebrity endorsements

Writing task 2

You should spend 40 minutes on this task.

Write about the following topic:

It is common these days to see celebrities advertising different products.

Do the advantages of this development outweigh the disadvantages?

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.

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Sample Answer

Celebrity endorsement has become quite popular. Even mediocre brands are following this trend for promoting or launching a product. Certainly, product endorsement is a traditional and highly effective marketing strategy to spread brand awareness. Nonetheless, it also bears certain risks as well. In this essay I will discuss both advantages and disadvantages of celebrity branding.

To begin with the advantages of celebrities advertising for different companies, building trust is the main positive. A large number of people consider these celebrities as their role model and trust them. Therefore, they find a product authentic and acceptable if their favorite celebrity is advertising it. Furthermore, it becomes easier for the people to remember or recall the advertisement if a famous personality promotes it .

Looking at the other side of the argument, the predominant disadvantage is the cost involved in this promotional activity. Companies which are  able to spend a huge amount of money on advertisements care the biggest beneficiaries of this practice. On the other hand, financially incapacitated  companies cannot sign a celebrity to promote their brands. Hence, in spite of making quality products their business suffers. Sometimes, such marketing practices can adversely affect the goodwill of a company. I mean to say that negative publicity of the celebrity has a direct impact on the revenue of the company. Declining stardom of a public figure can bring a substantial drop in company’s overall sales.

Concluding both the sides, celebrity endorsement is indeed a powerful marketing strategy. It helps in market expansion. Moreover, it can  positively affect the perception and purchase intentions of the customers. I believe, the benefits in terms of trust and reliability outweigh any drawbacks.

 

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

Writing Task 2: Children using tablets and smartphones

Writing task 2

You should spend 40 minutes on this task.

Write about the following topic:

Nowadays, parents are allowing their children to use tablets and smartphones to enhance learning.

Do the advantages of this development outweigh the disadvantages?

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.
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Sample Answer

In the past few years, modern technology has become accessible to society at large. More and more parents are relying on computers and laptops to make their children learn new things. In this essay, I will discuss both merits and demerits of using technology for learning.

Let’s begin by looking at the advantages of using tablets and smartphones. The main positive is that it supports social interaction and enhances communication skills. In other words, children can easily connect with their family and friends. Moreover, due to their advanced features, compact devices like mobile phones have become more than just a calling device. They can be used for entertainment and learning as well. Children get the chance to learn through various educational applications. Furthermore, playing games on smartphones, increases their mental stimulation and concentration.

Turning to the other side of the argument, excessive use of electronic devices makes children devoid of physical activity. It not only hampers their personal growth but also physical development. Another issue is that, children prefer isolation and become addicted to these devices. As a result, it adversely affects their interpersonal as well as social skills.

Considering both the sides, we can conclude that balance is the key. Although, smartphones and tablets have multiple benefits, reading and other physical exercises are also necessary for children’s overall development. I believe, the educational benefits of using electronic devices outweigh any drawbacks.

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

IELTS Writing Essay# Advantages and disadvantages of local food?

Writing task 2: You should spend 40 minutes on this task. Write at least 250 words. Write about the following topic:

Food travels thousands of miles from farmers to consumers. Some people think that it would be better for our environment and economy if people consumed locally produced foods.
To what extent do the advantages of this would outweigh the disadvantages?
Give reasons for your answer and include any relevant example from your own knowledge or experience.

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Sample Answer

Due to modernisation and globalisation, people in different countries are able to enjoy varieties of foods in all seasons. This further makes a country or a region to focus on producing the best with the available resources in given climatic conditions.
Foods travel from local farmers to ultimate consumers and have to go through various stages to be sold in national or international markets. These stages may involve bulk-buying, processing, storing and packaging etc. It not only leads to increase in price of the food but also reduces its nutritional value. It has an adverse impact on our environment too. In order to avoid such problems, consumers can directly buy fresh and tasty foods from the local producers at reasonable prices.
Consuming locally produced foods also helps in controlling over-production and wastage of natural resources as there is no need to buy the food in bulk for the future storage. In addition, we can indirectly contribute in the growth of small and medium sized enterprises in every region. This will further boost the economic development of a country.
On the other hand, due to geographical and climatic reasons, all types of foods cannot be produced at one place. If we only buy goods from local farmers, we will not be able to enjoy varieties of foods throughout the year. Therefore, transporting food is the most viable option to cater to the needs of different regions.
So, in my opinion, we must try to consume the foods which are easily available locally but for enjoying the variety of foods throughout the year at a reasonable price, we have to buy foods from other regions as well. (274 Words)

Written by Heena Rana

IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

IELTS Essay # more opportunity to study abroad

IELTS Essay # Study abroad

In the past, when students did a university degree, they tended to study in their own country. Nowadays they have more opportunity to study abroad.
What are the advantages and disadvantages of this development?

You should spend about 40 minutes on this task.
Write at least 250 words.
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Sample Answer

The world is becoming more globalised and young people are more open about ideas to relocating to different countries for various reasons. Studying in a different country has become a new trend and there are various benefits and drawbacks associated with it and I shall discuss the same in the following paragraphs.
To begin with, studying in a different country gives us new perspective about life and it broadens our horizons. Moreover, students become accustomed to changes from an early age and are able to adapt quickly in a new environment. Another reason is, most of the students from developing parts of the world move to western countries for further education due to various reasons in their homeland. For instance, in my country, India the number of internationally recognised universities is quite few and due to an ever increasing population, securing an admission has become quite a big challenge. Therefore, heading overseas for higher education is advantageous for these students as the institutions there are globally known too and getting into them is relatively easier.
On the contrary, students become homesick after a certain time as settling into a new environment can be quite a daunting task. Besides, different surveys conducted among foreign and native students show that international learners feel twice as lonely as their counterpart. Aspirants from third world countries pay huge sums of money to get enrolment into these reputed universities. As a consequence, families back home struggle financially and in some cases even mortgage their property to fund the college fees of their offspring.
All in all, I would like to say that even though there are a number of negatives of studying abroad, the positives far outweigh them. Studying abroad can open the door to a world of new opportunities and the difficulties faced while being abroad only make us a stronger individual. (308 Words)

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IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

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