September 2019 - Page 3 of 4

Essay # Companies sponsor sports as a way to advertise themselves

September 14, 2019 IELTS Research

IELTS Writing Task-2# Essay

Some companies sponsor sports as a way to advertise themselves. Some people think that it is good, while others think it has some disadvantages. Discuss both views.

SAMPLE ANSWER-

In today’s competitive market, sports advertising has a vast scope. Some people opine that sports sponsorship is a great marketing tool in order to promote their products. However, others believe that this marketing trend has tremendous drawbacks. And in this essay, I will discuss both points of view.

Sports sponsorship is considered as a lucrative industry across the globe, companies promote and publicize their products. Therefore, it provides an increase in sales, improves brand positioning and the brand gains popularity. In addition, it is also beneficial for the team as companies sponsor them with monetary resources which improves their performance and helps them gain popularity. Moreover, if a company becomes a brand ambassador of leading sports teams, they can gain huge profits by investing in sports events.

Opponents of this view believe that advertising through sports events is a deceptive way of marketing commercial goods. With increased commercialization of athletics and other sports activities, there is a higher chance of sportsmanship corruption. Furthermore, it would result in impulsive buying as people would be encouraged to purchase products which they rarely use in daily life. For instance, people buy products just because it is endorsed by their favorite cricket or basketball player.

To sum up, funding sports events can be advantageous for both the parties, the team and the company sponsoring them. Controversial issues and conflicts can be avoided if the companies sell quality products and the sports team plays honestly without adapting to any corruptive methods like match fixing and bribery.

(251 words)

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IELTS Writing Task Essay # People are moving away from rural areas towards urban areas

September 11, 2019 IELTS Research

IELTS Writing Task Essay

In many countries, people are moving away from rural areas towards urban areas.

Why do you think that is?

What problems can it cause?

SAMPLE ANSWER-

Every year, thousands of people leave their countryside houses to settle in urban centers either within the country or across borders. Some people take this step with the intention of improving their lifestyle whereas, others seek migration when they suffer from a natural or man-made disaster. There are various reasons for the occurrence of rural-urban migration and the problems associated with it.

Most of the people who live in pastoral areas are self-employed in agriculture and farming. With changing climatic conditions, agricultural productivity and farmer’s financial security are greatly affected. The city life not only provides countryside people with better job opportunities but also with superior educational facilities thereby compelling people migrate towards conurbation.

Though rural-urban migration can prove to be advantageous from an individual’s perspective, there are some drawbacks that society has to deal with. With an increased rate of migration taking place, there are negative effects on the agricultural industry of a country because the rural development does not materialize. Having a large population in the cities leads to pressure on the natural resources and the services (health and education) of urban areas. Most importantly, due to the high illiteracy rate in rural areas, people are not suitable for better quality jobs and they end up living in slum areas.

To sum up, rural-urban migration is increasing at an alarming rate. I think the government should take action like providing better employment and services in rural areas so that the countrymen do not feel the need to continuously drift to urban centers.

(254 words)

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IELTS WRITING TASK 1 Graph # Leisure activities by males and females in the USA

September 9, 2019 Pooja Ph.D. CELTA

IELTS WRITING TASK 1 Graph # Leisure activities by males and females in the USA

You should spend about 20 minutes on this task.
The bar chart below provides information about the time spent in leisure activities by males and females in the USA in 2014.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Write at least 150 words.

leisure activities by males and females in the USA

Sample Answer:

The bar graph compares the amount of time men and women expended every day in different leisure and sports activities in America in 2014.
One striking feature of the chart is that watching TV was the favorite free time activity for both the genders. On average, males spent 3 hours daily in front of their TV sets while women spent 2.6 hours. Socializing and interacting with family and friends was the next most preferred form of recreation. Both men and women spent 0.7 hours per day on this activity.
Leisure activities, sports, exercise and using electronic devices like computers were more popular among males. On the other hand, the opposite was true for reading as females expended 0.4 hours daily on this activity whereas men spent merely 0.3 hours. Interestingly, thinking or relaxing were equally popular among both sexes. This form of entertainment accounted for 0.3 hours daily for both men and women.
Overall, there were minor differences in the amounts of times males and females spent in different leisure and sport activities but watching TV was the activity which occupied the most time. (184 Words.)

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IELTS Essay # Most school offers some type of physical education program to their students

September 7, 2019 IELTS Research

IELTS Writing Task # Essay

Most school offers some type of physical education program to their students. Why is it important? Should physical education classes be required or optional?

SAMPLE ANSWER-

Physical education has long been a compulsory subject within the school curriculum. Though some people regard it crucial for developing the habit of exercising among students, others oppose this view as they think that forcing students to do something is not an efficient way of generating their interests. In this essay, I will discuss why this subject should be obligatory for physically abled students.

In today’s hi-tech society, a sedentary lifestyle is led by most of the youngsters. For holistic schooling, physical education must be mandatory since it helps students to get a break from academic pressure. Diseases like obesity and other illness can be avoided when a child actively participates in outdoor activities. In fact, the quest for national athletes begins at schools and the students also develop a sense of teamwork and brotherhood when they are involved in outdoor activities.

On the contrary, a handful of people consider sports to be a waste of school and student’s time and resources. Furthermore, students who are physically disabled are forced to cope with the brutality and criticism of others on the field and can become vulnerable to bullies on the sports field. Students can be taught about healthy living and fitness in classrooms without the need for dragging them into physical exertion.

I concur that unlike the bygone era in which children were forced to participate in certain activities, nowadays physical education should be a voluntary subject instead of a mandatory one. As students have the right to choose the subjects depending upon their interests, outdoor activities like sports and exercising should also be optional.

(262 words)