August 18, 2023 - IELTS BAND7

CUE CARD – Describe an advertisement that you don’t like.

August 18, 2023 IELTS Research

Speaking -Part 2 (Cue Card)

Describe an advertisement that you don’t like. You should say:

When did you see it?

What it is about?

Where you saw it?

Why you didn’t like it?

Sample Answer

Advertisements are the heart and soul of business as it aids in generating the revenue and a good customer base. In this modern era, advertising firms are broadcasting their advertisements in a luring manner. Well, I am a movie buff. I vividly remember a time when I was watching a movie by being a couch potato on a lazy weekend, an ad popped up on my laptop’s screen and it was stating about a face cream which will eventually helps a person to become fair in complexion, which according to me was so demeaning because it was something promoting that fair complexion is all that matters. In that ad a girl who had dusky colour was worked out as she was not fair. So her friend came up to her and gave her the cream named FAIR AND LOVELY. Though that costed her an arm and a leg but she somehow purchased it and after applying it for one entire month she didn’t get any kind of change which made her even more sad.
After viewing these derogatory things I felt blue because complexion is something that an individual cannot change and should not even try to alter it. Complexion is an individuals identity.

STRONG WORDS

Word	Meaning	Sentence
Broadcasting	The transmission of programmes or information by radio or television.	The cooking show will be broadcasted tonight at 8:00 P.M.
Demeaning	causing someone to lose their dignity and the respect of others.	The seminar was not demeaning to elderly.

Speaking -Part 3 (Follow up questions)
Here are some examples of follow up questions that examiner may ask during your speaking (part 3) related to cue card ‘Describe an advertisement that you don’t like’.

Q1. Do people usually buy stuff after watching advertisements?

Well in my opinion it varies from individual to individual. Few folks are inclined towards purchasing goods after viewing the advertisements because they consider it as the clear picture of the product but on the flip side of the coin few people prefer to visit the store and look for the product in a tangible way and then make a decision regarding its purchase.

Q2. Is music useful in advertising?

Yes, undoubtedly music plays a crucial role in advertisements because without it the ad will be a dumb show. Good music always catch the attention of a person and the basic motive of ad is to lure the intending customer.