IELTS Essay Agree or Disagree # Power of advertising
Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of society in which they are sold. To what extent do you agree or disagree. Write at least 250 and include any relevant examples from your own knowledge or experience.
Advertising has been defined as the most powerful, persuasive and canny tool that helps in control over the users. It has evolved over the course of years and there is no denying it is more influential than ever. It is argued that the real needs of the society are being diverted by advertisements as people are purchasing popular products rather than buying according to their needs. I wholeheartedly agree with this statement and in the following paragraphs, I will give my reasons.
Firstly, Multi National companies run special campaigns and get influential stars to promote their products. The star power attracts potential buyers towards their merchandise which alienates the needs of the customers. Coca cola is the world’s leading soft drink maker and has roped in various well known people to promote their sugar laden beverages. Furthermore, they never advertise the harmful effects of their products and everyone involved with the advertisements is well aware of it.
Secondly, we are surrounded by advertisements. Every median of media like print, digital is filled with advertisements about products. Media companies are only interested in generating revenues while neglecting the drawbacks of advertisements. Studies have shown that on an average around 20 percent of the newspaper is filled with ads. Goods are marketed in such a manner that even though they fall out of one’s reach, companies with the help of lenders and fixed payment schemes find a way to sell their products. Various trends have shown that we are becoming more materialistic as a society and companies are out there to exploit it.
To sum up, advertisements may help companies sell their products and reach to a wider audience but according to me they are exploiting the people’s needs. The amount of advertisements in the media should be regulated to a certain extent. (300 Words)