Writing Task 2: Essay on celebrity endorsements

Writing task 2

Essay on celebrity endorsements
You should spend 40 minutes on this task.

Write about the following topic:

It is common these days to see celebrities advertising different products.

Do the advantages of this development outweigh the disadvantages?

Give reasons for your answer and include any relevant example from your own knowledge or experience.

Write at least 250 words.

Writing Task 2: Essay on celebrity endorsements Best IELTS Band 7 Coaching in Dehradun

Sample Answer

Celebrity endorsement has become quite popular. Even mediocre brands are following this trend for promoting or launching a product. Certainly, product endorsement is a traditional and highly effective marketing strategy to spread brand awareness. Nonetheless, it also bears certain risks as well. In this essay I will discuss both advantages and disadvantages of celebrity branding.

To begin with the advantages of celebrities advertising for different companies, building trust is the main positive. A large number of people consider these celebrities as their role model and trust them. Therefore, they find a product authentic and acceptable if their favorite celebrity is advertising it. Furthermore, it becomes easier for the people to remember or recall the advertisement if a famous personality promotes it .

Looking at the other side of the argument, the predominant disadvantage is the cost involved in this promotional activity. Companies which are  able to spend a huge amount of money on advertisements care the biggest beneficiaries of this practice. On the other hand, financially incapacitated  companies cannot sign a celebrity to promote their brands. Hence, in spite of making quality products their business suffers. Sometimes, such marketing practices can adversely affect the goodwill of a company. I mean to say that negative publicity of the celebrity has a direct impact on the revenue of the company. Declining stardom of a public figure can bring a substantial drop in company’s overall sales.

Concluding both the sides, celebrity endorsement is indeed a powerful marketing strategy. It helps in market expansion. Moreover, it can  positively affect the perception and purchase intentions of the customers. I believe, the benefits in terms of trust and reliability outweigh any drawbacks.

 

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Writing task 2: Why are cities becoming overcrowded?

IELTS Writing task 2: Why are cities becoming overcrowded?

You should spend 40 minutes on this task.
Write about the following topic:

Cities are becoming overcrowded.
What are the causes of this situation, and what can be done to improve this situation?

Give reasons for your answer and include any relevant example from your own knowledge or experience.
Write at least 250 words.

WRITING TASK 2: WHY ARE CITIES BECOMING OVERCROWDED. Best IELTS Band7 Coaching in dehradun
Sample Answer

Urbanization has become a global phenomenon. Metropolises all over the world are witnessing a dramatic rise in their populations. In this essay, I will outline the reasons behind this situation and propose some solutions to tackle it.

The main cause is high levels of migration from the countryside to cities. In developed nations, rural industries, ranging from agriculture to food production and livestock breeding, have been automated. As a result, fewer people are required to manage farmland and farm animals. Many wealthy country dwellers often head towards vibrant cities for a change. In a sharp contrast, mass migration to urban conurbations in developing nations is fuelled by frequent crop failures, unemployment and poor rural infrastructure.

Furthermore, millions of countrymen lack access to basic facilities such as healthcare, education, entertainment and transport etc. They seek a secure livelihood and higher standard of living for themselves and their children. Undoubtedly, mega cities have a developed infrastructure and offer a wide range of educational and employment opportunities. All these features attract young aspirants and job seekers to cities.

The unfettered growth of urban population exerts an enormous pressure on the available resources in cities. It also causes problems like high property prices, poor sanitation, congestion and pollution etc. Therefore, effective measures must be taken to curb the influx of people. Firstly, governments should plan policies for the overall development of the countryside.  Secondly, the excessive dependence on farming should be reduced. For this, other employment opportunities must be generated in rural areas. This can be done by promoting traditional skills like pottery making, knitting, weaving and basketry etc. If people can make a decent living in the countryside, mass migration can be controlled.

To sum up, the causes of this trend are primarily to do with unemployment and underdeveloped facilities in the countryside. The best solution is to bridge the huge disparity between urban and rural areas.

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IELTS Essay Sample Questions # Sleep Deprivation

People sleep less than before in many countries, causing sleep deprivation. Why do people sleep less? What effect does it have on individuals and society?

SAMPLE ANSWER

Sleeping patterns have drastically changed in the past semi-centennials. Increased work-load, competitiveness and the dramatically changing landscape has left many people awestruck and others tired. One day seems shorter, schedules are crammed and precious sleep hours are sacrificed – tossing, turning or working. This has led to sleep deprivation amongst individuals.

With sleep deprivation, more people are becoming stressed increasing the amount of anxiety, depression and sleeplessness among individuals. Medical directors at major universities have claimed economy as a major factor for losing sleep. There are many clocking more than average hours while there are others, left with no job at hand. In both scenarios, the stress is overwhelming.

Sleep Deprivation
Aside from financial anxieties, in just a decade, society has become more around-the clock and more complex. With the advent of the internet, cell-phones, we are increasingly becoming 24-7. People are able to be active at any time. This increased activeness has led to people ignoring their sleep patterns and working in odd hours as well.

Sleep-deprivation causes sleep loss- induced neuron behavioral effects which often go unrecognized. For example – attention deficiency disorders, problems in judgement and decision making, such as medical errors. Often the performance of employees is observed to decline in short term recall of working memory. Even further, any work requiring divergent thinking deteriorates with time for individuals.

Overall, the changing landscape of business and the coming of internet has changed the way people sleep often creating troubles, that go unseen. With large number of individuals competing to make a mark, the society in large has become workaholic, with times even causing performance degradation.

(269 words)

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What Do IELTS Band Mean?

What Do IELTS Band Mean:

Have you ever wondered what do IELTS band stand for? What do the world means when
it says, you have got band 7? And then what does it mean if they say you got a band 3.
Here, I am, decoding what goes behind these words.

BAND 9-: when I say you got a band 9, it means you have a accurate and fluent command of the language.

BAND 8-: It means you are a very good user. Although you do have good command of the language, you do make some
mistakes, may be in not so familiar situations.

BAND 7-: Band 7 refers to the fact that you are a good user. Although you can operate well using the language, but there are some occasional inaccuracies, misunderstandings and inappropriateness in some situations.

BAND 6-: A Band 6 means you can fairly use the language and understand it, usually in familiar situations.

BAND 5-: If your are a Band 5, it means you can go about and have basic communication in your field. Although, you are bound to make mistakes if taken to unfamiliar situations.

BAND 4-: A BAND 4 person has basic competency with the language in familiar situations.

BAND 3-: If you are BAND 3, you can understand and convey basic English words.
BAND 2-: You can not do a real communication in English if you are a BAND 2. You may use some isolated words.

BAND 1-: You essentially have no ability to use the language. May be very few words.

BAND 0-: You did not attended the test.

SO, go fellas and increase your band, and live the life you have dreamt of.

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IELTS Dehradun Uttarakhand Tel: 8439000086 , 8439000087

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