Importance Of Marketing # Essay For IELTS

Success in business can be assured if you have great marketing and promotion. To what extent do you agree or disagree?

SAMPLE ANSWER

We are living in an era which is marked by digital revolution. From the daily routines to business digital world has impacted everything. With this change, some people believe that for a business to be successful, it must have excellent marketing and promotion. In my opinion, advertising is always the second most important thing, primary being focusing on the main product/ service.

Marketing a business has great benefits. Firstly, a large group of people get to know about it. Obviously, the more the awareness,  more will be your customers. Secondly, it brings customers on the right side. A customer is able to make more knowledge able guess of the product after seeing an advertisement. Thirdly, a market space gets created for the business. For instance, when android phones came, they were not the utmost priority of everyone. It was because of their promotion that they got noticed and their need was felt.

However, simply having promoted a product is not enough. One surely gets to know about the business but after a certain time, it all depends on how good the product/service is. Even more, if the marketing team promotes a product in a way that is different from the actual product, it leads to distrust among consumers about the business.

Overall, in my opinion, we as individuals are quick to make decisions and the marketing of a product surely plays a very important role. However, it is not the only deciding factor. The final success of a business depends both on the efficiency of product and its marketing.

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