IELTS Writing Task 2 # WHO DO PEOPLE HATE ADVERTISEMENTS?
IELTS Writing Task 2 Essay
WHO DO PEOPLE HATE ADVERTISEMENTS?
- Companies spend millions on advertisements every year. Nowadays, many people do not like to watch advertisements.
- Why do you think this is the case?
- What can be done to improve this?
Living in an industrial era, advertisements play a major part in the marketing of a company. In a recent survey conducted in the US, it was proved that companies invest nearly 8-10 % of their gross revenue on marketing and advertisement. Spending a hefty amount on advertisements may help them achieve their objectives, and improve their interaction with the customers. But most of the people in the market find advertisements intrusive and futile.
There are many reasons why people find advertisements unnecessary. The primary reason is that many advertisements show unrealistic scenarios just to promote a particular product. The customers cannot relate to these situations. For instance, unfeasible scenes like infants promoting financial and insurance companies. The secondary reason is that many food brands blatantly falsify the product by hiring food photographers in order to attract and appeal to their customers while the actual food is not so captivating. Lastly, some advertisements exaggerate the benefits of the products making them look overpromising. For instance, many fitness or beauty brands overvalue the benefits of certain products.
People of society would prefer more realistic and practical advertisements and the ones that wouldn’t interrupt their work or entertainment. Interruption in any form would disturb the frequency of the viewer due to which people end up skipping these advertisements. For instance, advertisements that appear while watching a video on YouTube.
In order to improve advertising efficiency, the companies need to understand their audience and design advertisements about more realistic situations people can relate to. The companies also need to realize that some of these advertisements might interfere with the functioning of the people, especially the online advertisements that pop-up on the internet.
In this modern era, it is impossible to avoid advertisements completely as they play a vital part in the marketing and promotion of an organization. Therefore, companies should work on offering the true value of the product while advertising them. These organizations should also invest less in the marketing of the product and more on improving the quality of that product as it would be more fruitful.
- INTRUSIVE- causing disruption or annoyance through being unwelcome or uninvited.
- BLATANTLY- In an open and unashamed manner.
- HEFTY- large and heavy
- UNFEASIBLE- impracticable.
- CAPTIVATING- capable of attracting and holding interest
- FRUITFUL- producing good or helpful results