Speaking -Part 2 (Cue Card): A successful family business.
Speaking -Part 2 (Cue Card)
Tell us about a business in your family which is successful.
- What is it?
- Where is it?
- Who all are the customers?
- What makes it successful?
I belong to a business family. We are into the food processing business and operating in different parts of the country. This business is very lucrative as one can easily start it. My family members always believe in the idea of working for ourselves instead of working for others. Having an entrepreneurial approach, 50 years ago my grandparents decided to start a small bakery in Dehradun called The Best Bakers.
My grandmother had a keen interest in cooking and was also specialised in making bakery products. So, they decided to start this business from home with a small amount of capital. Our business started flourishing in no time due to the taste and right mix of products. Additionally, an apt marketing strategy and limited competition helped in the further expansion. Within the five years , they opened a new bakery in a reputed market having a high footfall. Subsequently, the annual turnover started increasing.
Most of the customers prefer fresh bakery products. Therefore, we always focus on maintaining the quality standards and reasonable prices. We cater to the needs of different types of customers of different age groups. Considering the demand of diversified customers, we provide the customised and personalised products. Our creativity team generates different marketing plans to attract and satisfy our customers. In our bakeries we provide both take-away and dine-in options. The interiors and display area are designed and created in such a way that more and more customers are attracted. We also provide uniforms to our staff to look professional, hygienic and well dressed. This helps in building a good image of our brand.
I am really tankful to my grandparents and parents to provide me an opportunity to run my family business. A business not only helps in earning profit but also creates value to the society. It also generates employment and provides customer satisfaction.