CUE CARD – Describe an advertisement you do not like.

June 7, 2023 IELTS Research

Speaking -Part 2 (Cue Card)

Describe an advertisement you do not like.

You should say:

When did you see it?

What it is about?

Where you saw it/how you came to know about it?

Why you did not like it?

Sample Answer

There are a lot of advertisements which I watch in my daily life. But today I would like to talk about an advertisement which I do not like. It is a face cream, which somehow manages to promote the unreal beauty standards in the society. I saw it for the very first time when I was watching a movie on television and had a short break of five minutes. The cream was named fair and lovely, which sounded really messed up to me, as it convinced many young girls to adopt irrelevant beauty standards in order to seek validation and feel accepted by the society.
I personally did not like it because it was really disturbing for me to watch young girls purchasing it, just so that they can look fairer, depriving them of their natural skin color and adding on to the unrealistic beauty standards. This advertisement somehow promotes the idea of perfect beauty, which ofcourse is a myth.

Therefore, this is an advertisement I do not like and support.

STRONG WORDS

Word	Meaning	Sentence
Myth	misconception	There are a lot of myths associated with the Indian culture.
Deprive	strip	Women have long been deprived of their rights.

Speaking -Part 3 (Follow up questions)
Here are some examples of follow up questions that examiner may ask during your speaking (part 3) related to cue card ‘Describe an advertisement you do not like.’.

Q1. Do people usually buy stuff after watching advertisements?

I definitely think so, because nowadays the products are advertised and marketed every few minutes, which grabs the attention of the audience, thereby slowly convincing them to buy the products.

Q2. Is music useful in advertising?

Well, yes. Music is very important in advertising things, as it helps to gain more viewership, which in turn leads to higher number of purchases.