IELTS Reading Sample # iPhone7

iPhone7 has been launched and there has been so much buzz about the phone that it is inevitable that one does not knows about it. In today’s reading section, we are going to look at a article that talk about the sales of Apple and how they increased with the coming of iPhone7. With this article, we hope to learn some vocabulary about business and how things actually work in the Business lifestyle. The article has been taken from – http://time.com/money/4489600/iphone-7-preorders/?xid=homepage

iPhone7

iphone7 IELTS Band 7

U.S. wireless1 carriers Sprint and T-Mobile US said on Tuesday they received strong pre-orders2 for Apple’s iPhone 7, sending shares of the world’s most valuable listed company up 3 percent.

Sprint said pre-orders were up nearly four times, compared to last year. Pre-orders also rose nearly four times at T-Mobile, compared with its next most popular iPhone.

However, the companies did not disclose3 specific sales numbers. Pre-orders started on Friday.

Details about sales of the new iPhone are scarce4 after Apple announced last week it would not release weekend sales data, saying the number was more a reflection of supply than demand.

“While the iPhone 7 update is more revolutionary5 than evolutionary6, we believe investors7 could consider these strong early pre-order indications8 as being reflective9 of the impact10 of Apple’s significant11 iPhone installed12 base expansion13 over the past few years,” Stifel analyst Aaron Rakers said in a note.

Rival carriers AT&T and Verizon Communications were not immediately available for comment.

Apple’s shares14 were up 2.8 percent at $108.19 in morning trading15. Up to Monday’s close, they had fallen 2.1 percent since the iPhone 7 was launched on Wednesday.

SrWORDMEANING
1wirelessUsing radio, microwaves, etc. (as opposed to wires or cables) to transmit signals.
2pre-ordersPlace an order for (an item) before it is available for purchase.
3discloseMake (secret or new information) known.;allow (something hidden) to be seen.
4scarceInsufficient for the demand.
5revolutionaryInvolving or causing a complete or dramatic change.;engaged in or promoting political revolution.
6evolutionaryA gradual process in which something changes into a different and usually more complex or better form.
7investorsAn investor is any person who commits capital with the expectation of financial returns.
8indicationsA sign or piece of information that indicates something.;a symptom that suggests certain medical treatment is necessary.
9reflectivePproviding a reflection; capable of reflecting light or other radiation.;relating to or characterized by deep thought; thoughtful.
10impactThe action of one object coming forcibly into contact with another.;a marked effect or influence.
11significantSufficiently great or important to be worthy of attention; noteworthy.;having a particular meaning; indicative of something
12installedPlace or fix (equipment or machinery) in position ready for use.;
13expansionThe action of becoming larger or more extensive.
14sharesA part or portion of a larger amount which is divided among a number of people, or to which a number of people contribute.
15tradingThe action or activity of buying and selling goods and services.

IELTS BAND 7

Memories of Favourite Places # Improve Vocabulary

MEMORIES OF FAVOURITE PLACES

It could be that romantic restaurant, or your favourite park bench. A specific part of the brain seems to be responsible for learning and remembering the precise locations of places that are special to us, research in mice has shown for the first time.

Place cells are neurons that help us map our surroundings, and both mice and humans have such cells in the hippocampus – a brain region vital for learning, memory and navigation.

Nathan Danielson at Columbia University in New York and his colleagues focused on a part of the hippocampus that feeds signals to the rest of the brain, called CA1. They found that in mice, the CA1 layer where general environment maps are learned and stored is different to the one for locations that have an important meaning.

Treadmill test

They discovered this by recording brain activity in the two distinct layers of CA1, using mice placed on a treadmill. The treadmill rotated between six distinctive surface materials – including silky ribbons, green pom-pom fabric and silver glitter masking tape. At all times, the mice were able to lick a sensor to try to trigger the release of drinking water.

During the first phase of the experiment, however, the sensor only worked at random times. The mice formed generalised maps of their experience on the multi-surfaced treadmill, and the team found that these were stored in the superficial layer of CA1.

Then the team activated the sensor only when the mice were on a specific surface, such as the one with silky strips. Mice learned to coordinate their licking with being on the “active” zone, and developed a map that was stored in the deeper layer of CA1.

The team’s conclusion, Danielson says, is that the superficial CA1 layer forms a stable baseline representation of the environment, while the deeper layer maps emotional significance.

“It’s like navigating to your favourite restaurant,” says Danielson. “You need to know the general area, and the wider environment, but the location of the restaurant is of special significance, and incorporates an emotional element,” he says.

#WORDMEANINGSYNONYM
1RomanticOf, or relating to, or of the nature of romance; fanciful; impractical; unrealisticAdventurous, amorous, charming, colorful, corny, dreamy, erotic, exciting, exotic, fanciful, fantastic, fascinating, glamorous, maudlin, mysterious, nostalgic, passionate, tender, utopian, whimsical
2RestaurantAn establishment where meals are served to customersBar, cafeteria, coffee shop, diner, dining room, inn, joint, outlet, saloon, canteen, chophouse, dive, drive-in, eatery, grill, hideaway, lunchroom, pizzeria
3FavoriteA person or thing regarded with special favor or preferenceBeloved, cherished, favored, main, popular, prized, treasured, choice, darling, dear, dearest, intimate, personal, pet, sweetheart
4ColleaguesAn associateAide, ally, assistant, buddy, co-worker, companion, comrade, friend, partner, teammate, auxiliary, chum, coadjutor, cohort, collaborator, compatriot, compeer, confederate, confrere, crony, helper, pal, workmate
5DiscoveredTo notice or realizeDetected, disclosed, exposed, identified, invented, ascertained, disinterred, espied, explored, learned, observed, opened, originated, perceived, presented, recognized, revealed, shown, sighted, spotted, unearthed, unlocked, unveiled
6DistinctDistinguished as not being same; not identical; separateDefinite, noticeable, recognizable, specific, unmistakable, audible, categorical, clean-cut, clear, clear-cut, enunciated, evident, explicit, express, incisive, lucid, manifest, marked, palatable, patent, perspicuous, plain, prescribed, sharp, transparent, trenchant, unambiguous
7TreadmillAn exercise machine that allows the user to walk or run in place, usually on a continuous moving beltChore, drudgery, groove, labor, pace, rote, routine, rut, sweat, task, toil, travail, grub work, hard work, moil
8DistinctiveServing to distinguish; characteristic; distinguishingCool, extraordinary, idiosyncratic, offbeat, original, peculiar, singular, special, weird, characteristic, diacritic, diagnostic, discrete, distinguishing, excellent, far cry, gnarly, individual, like night and day, outstanding, perfect, poles apart, proper, separate
9TriggerTo initiate or precipitate; to become activeBring about, cause, generate, produce, prompt, provoke, set off, spark, start, activate, elicit, give rise to, set in motion
10SuperficialBeing at, on, or near the surface; apparent rather than real.Cursory, frivolous, one-dimensional, perfunctory, silly, sketchy, slight, trivial, apparent, casual, cosmetic, depthless, desultory, empty, evident, exterior, external, flash, flimsy, general, glib, half-baked, hasty, hurried, ignorant, inattentive, warped, tip of the iceberg, ostensible,
11ConclusionThe end or close; final partClosure, completion, consequence, denouement, development, ending, outcome, result, cease, cessation, close, culmination, eventuality, finale, finish, issue, payoff, period, stop, termination, upshot, windup, wrap
12NavigatingTo walk or find one’s way on, in, or acrossCross, cruise, handle, maneuver, operate, sail, steer, captain, direct, drive, helm, journey, pilot, plan, plot, skipper, voyage, head out for, lay the course, ride out
13IncorporatesTo put or introduce into a body or mass as an integral part or partsAbsorb, assimilate, blend, consolidate, cover, embody, fuse, integrate, merge, mix, organize, amalgamate, associate, charter, coalesce, dub, form, imbibe, join, link, pool, start ,subsume, unite, add to, gang up, hook in, put together, tie in
14EmotionalPertaining to or involving emotion; subject to or easily affected by emotionsAffecting, exciting, heated, hysterical, impassioned, moving, nervous, passionate, poignant, sensitive, sentimental, spontaneous, touching, ardent, disturbed, ecstatic, emotive, enthusiastic, excitable, falling apart, fanatical, feeling, fervent fervid, fickle, fiery, heartwarming, histrionic, hot-blooded, impetuous, impulsive, irrational, overwrought, pathetic, responsive, roused, sentient, stirred

 

IELTSBAND7