Here is latest cue card question November 2016. IELTS Band8 level answer
Describe an advertisement that you really like. You should say:
- which company advertisement is it?
- what is it about?
- why do you like it?
also, explain your opinion on advertisement industry.
Watching advertisements is my favorite time pass and I really get fascinated by the way they tell a complete story in just a few seconds.
This time it is an advertisement by Apple for the new MacBook Pro that has left me amazed. The ad begins with the burst of bulbs and for the next one minute, you see the entire evolution of human race and the bursting of bulbs happening. Both of these things happen in parallel so one gets curious as to what is the person trying to speak.
They take us right from the fire age to the internet and automation. So, when the last bulb burst, you see this black screen. On it is written, the machine where ideas are invented and you see the MacBook. Spellbinding and striking both at the same time. The reason that I really liked it is because they are not trying to see you something, they are just trying to say they are the best. Things like these motivate people and create a deep connect.
Advertisement industry in my opinion surely plays an important role in the sales of the product. With the social media booming and impacting lives, there is no doubt that it is not just about the product anymore. You surely can have a good one but if you don’t present it well, it is all gone!